Interscope Records CEO
JimmyIovine
was featured in a recent piece in Rolling Stone, and it was one
of those rare celebrity interviews that actually yield insight and
useful information for people interested in music production and
engineering. READ
MORE...
On Selling Songs Through
TAXI
Occasionally, as an amateur
songwriter, I will open the account I have with TAXI, the Web-based
Artists & Repertoire service, check out the listings, usually for those
calling for Film & TV soundtrack music, and if I have something that
seems like a possible match I will upload an MP3 mix and submit it for
consideration. I never get anywhere with this past-time...
READ MORE...
New Releases on RARadio:
"Last Call" by
Jay; "Darkness" by
Leonard Cohen; "Sweetbread"
by Simian
Mobile Disco and "Keep You"
from Actress
off the Chronicle movie
soundtrack;"Goodbye to Love" from
October Dawn; Trouble in Mind 2011
label sampler;
Black Box Revelation Live on
Minnesota Public Radio;
Apteka "Striking Violet";
Mikal Cronin's "Apathy" and "Get
Along"; Dana deChaby's
progressive rock
This edition we spotlight San Francisco cinematographer and fashion photographer
JOSEPH SEIF, whose credentials include a independent film, video art
direction, fashion photography and more.
Lebanese
born, Seif got an early musical education on the piano and occasionally fronts a
shoe-gazing rock trio (Sky
Camp), who have played top line San Francisco venues (e.g., Slim's) and
feature Seif's original material.
Joseph Seif came to our attention by way of
reputation and endorsement as we asked around regarding who might be a
knowledgeable and creative asset we could tap into regarding our ongoing rock
musical project (working title The RAR Movie Project), which explores the
process of producing an independent film. This is something Seif knows a great
deal about, and he was willing to share his creative approach and his insights
into creating work of distinction and artistic integrity, while pushing the
boundaries of what cinematic narrative can achieve. - RAR
JOSEPH SEIF
USING LIGHT:
In this section of our interview, Joseph Seif discusses his
approach to lighting scenes,
including various techniques he uses to carve shapes and forms in images
he creates through the use
of light and depth of field photography. The recorded interview is
played over Joseph's 2011 film reel, which
serves to illustrate the concepts he discusses.
NARRATIVE DEVELOPMENT:
In this part of our interview,
Joseph discusses how story boards help to
develop narrative flow, as well as the specifics of art direction, often
from a single master image. This
part of the interview features a wide variety of Joseph Seif's
photography in music and fashion, as well
as an example of his video direction work (for the band Tiger Cat).
Additional examples of his work are
available from his Websites (see the links below).
For more information on Joseph Seif, visit the
following sites:
Part of what Joseph Seif brings to his
photography and cinematography is direct connections with the artists
with whom he works, and the creative processes they attempt to master.
Seif is a musician and songwriter whose band Skycamp is shown in this
video performing at the popular Slim's club in San Francisco a couple
years ago. That's Joseph, backstage with the cooler, at the start of the
video.